Innovation is our passion
New Zealand’s first carbon-conscious concrete is finally here – made locally with Eco-cem.
Since production began in 2012, HR Cement has been focused on innovative products using world leading raw materials. Our latest release is Eco-cem, which takes advantage of the carbon reduction properties of blast furnace slag (BFS) to make the best cement substitute available. We are the first company to process BFS in New Zealand for a cleaner concrete choice.
Read more about our journey here.
How does it work?
Combine Eco-cem and Xtra-cem cement to create EcoMax, hardworking concrete that’s easy on the planet.
Meet your sustainable building goals with us.

Eco-cem®
NZ Made, Earth Friendly Cement.
Eco-cem is a substitute for cement that utilises the raw material BFS – commonly used overseas for decades but made in NZ for the first time by HR Cement. Eco-cem is used to make concrete with a much reduced carbon footprint and also enhanced durability that we call EcoMax.

Xtra-cem
NZ Made, Simply Superior Cement.
Xtra-cem is designed with superior chemistry for a durable concrete which conforms with NZS3122. It’s also the fastest setting concrete in NZ. Mix Eco-cem with Xtra-cem to design Earth-friendly EcoMax concrete.

EcoMax®
Low Carbon Concrete.
EcoMax is made by your local concrete company who mix our NZ-made Eco-cem and Xtra-cem cement to create concrete with 40-70 percent less carbon. Concrete mix designs can be customized allowing you to balance high performance with buildability
Our story
Locally owned and operated, sustainability has been one of our leading principles from the get-go. Eco-cem and EcoMax have been six years in the making, backed by significant research into the most efficient low carbon solution.
Backed by the low-carbon technology behind Eco-cem, we can say with certainty EcoMax is the most hardworking, Earth friendly concrete on the market.